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Strategies for Improving Postpartum Hemorrhage Outcomes
AHA and Epic work to expand hospital use of tools that detect and treat postpartum hemorrhage, a serious childbirth complication.
It's Time for Health Care Strategists to Drive the Patient Experience
Magazine & Journal Articles
Piedmont Healthcare is creating a customer experience that rivals that of other industries.
Designing the Future of Health Care Consumerism: The Role, Relevance and Revelation of Patient Cohorts
Magazine & Journal Articles
Navicent Health identified four key objectives that would guide its strategy to become the health system of choice for consumers. One of these is "Engaging consumers in meaningful ways" with a focus on understanding Navicent Health's various types of patient cohorts and what motivates them when seeking health care. This article details their approach to patient journey mapping.
Turning "Cancer Awareness" Into a "Cancer Movement"
Magazine & Journal Articles
Several years ago, Saint Francis Healthcare system launched its first "Pink Up" campaign, which was designed to increase breast cancer awareness, promote early detection, and offer free mammograms to those in need. In 2016 the health system ramped up its fundraising and outreach efforts to turn the population health cancer awareness program into a cancer movement. Read more about their keys to success in this article.
Hospital Develops Online Program to Improve Community Health and Wellness
Magazine & Journal Articles
How can marketing and public relations practitioners help their organizations make a measurable difference in population health? At Onslow Memorial Hospital (OMH) in North Carolina, Amy Cain-Sousa, senior vice president of public relations/marketing, has found that creating an online community dedicated to wellness can be an effective first step.
Using Telehealth to Advance Value-Based Care
Magazine & Journal Articles
In response to consumer demands for simple, affordable service, Jefferson Health—a health system in the Philadelphia region that includes 14 hospitals—is building a value-based care business model through a robust telehealth program that spans the care continuum from specialty consults and virtual rounds, to post-discharge management and urgent care visits. Learn more about the JeffConnect program in this article.
"Design Sprint" Facilitates Improvements in Wayfinding and Patient Experience
Magazine & Journal Articles
The University of Vermont Medical Center (UVMMC) addresses a facility issue through "design sprint," which incorporates such concepts as "creating consumer experiences," and "being nimble to exceed the rate of change," as described in the SHSMD's report Bridging Worlds: The Future Role of the Healthcare Strategist, Second Edition.
The Future of Orthopedics: Managing the Transition to Outpatient Joint Replacement
Magazine & Journal Articles
With over 85 percent of patients discharged directly home the day after surgery at Trinity's Bettendorf, Iowa, campus, strategic planning and market development leaders at UPH recognized an opportunity to work with Trinity to drive discussions on care delivery models for the future of joint replacement surgery. Read about the initiative and the results in this article.
Hospitals and Health Systems Find Ways to Serve Patients on Demand
Magazine & Journal Articles
Extended hours and same-day appointments are fine, but not nearly enough to give today's consumers the convenience and access they desire.
Knowing and Keeping Patients: Going Beyond Patient Satisfaction Surveys
Magazine & Journal Articles
Patients' personal investment in healthcare is higher now than ever before, and so are their expectations. In this consumerist environment, quality of experience is a prime factor in driving loyalty. This article explores both quantitative and qualitative approaches that are needed to grasp the entire patient choice decision-making journey.