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Health Care Marketing, Communications & Market Research
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us virtually, Nov 3-7, to advance your skills and expertise in a rapidly evolving field.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
Strategic Planning in Health Care Credential Series
Learn to design, execute, communicate, and measure strategic plans in health care. Five week online series with live sessions, on demand modules, and a SHSMD digital badge.
Strategic Planning in Health Care Credential Series
Courses
Strategic Planning in Health Care Credential Series
Futurescan: Health Care Trends and Implications Publication
Futurescan is a series of publications for health care leaders that the American Hospital Association’s (AHA’s) Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999.
Futurescan 2026
Futurescan 2026 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.
How to Create a Strategic Plan With Organizationwide Buy-In in 6 Months
Magazine & Journal Articles
In 2017, Huggins Hospital in Wolfeboro, New Hampshire, had a fairly new leadership team and an outdated strategic plan. They realized it would be valuable to bring in an outside partner, so they asked Stratasan to guide them through the process of updating their plan. This article discusses the five-step planning process developed to address each of their goals for growth.
Strategy to Execution for Health Care Professionals
Magazine & Journal Articles
Healthcare organizations have historically experienced a significant gap in strategic performance because of a disconnect between strategy formulation and execution. This article discusses the Strategic Services Group at Atrium Health and their model to drive health system success.