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Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
How Rural Hospitals Are Redesigning Care for the Future
A new AHA Insights report, sponsored by Howden, details how rural hospitals have shifted out of survival mode to pursue intentional growth strategies.
Population and Community Health Team
Learn who works on the AHA's Population Health team and who serves on the Population and Community Health Advisory Committee.
Plenary Sessions
Healthier Together Conference plenary sessions will seek to inspire community health and population leaders from across the country.
AHRMM Student Case Competition
AHRMM Student Case Competitions give emerging professionals real world health care supply chain experience, applied learning and career pathways to stand out in the job market.
AHA Grant Services
AHA Grant Services helps hospitals and health systems find eligible funding through opportunity searches, proposal writing and application support.
AHA Associate Podcast Series, Ep. 58 | CorroHealth
Kathleen Wessel, VP of Business Management and Operations at the AHA is joined by Dr. Jerilyn Morrissey, Chief Medical Officer at CorroHealth, here to provide expert advice for AHA members on payer denials. They discuss the root causes of payer denials as well as innovative strategies and real-world examples to navigate denials. Join us as we explore effective approaches to transform the challenge of payer denial into opportunities for organization-wide improvements.
Operational Efficiency Methodology: A Compounded Sustainable Approach
Northwestern Medicine is transforming vendor partnerships with a new management approach that increased business operations, expense reduction, and elevates customer and employee satisfaction.
The Elusive Value-based Purchasing Score
Magazine & Journal Articles
Find out why the value-based purchasing score is getting harder to predict and why HCAHPS is important to track.
What's the Score? A New Approach to Strategic Planning
Magazine & Journal Articles
As healthcare strategists, we may also long for a similar scorecard to help us turn potential opportunities into real winners. The hospital leadership at AAMC teamed up to pinpoint gaps in services as well as the missing pros—the physician specialists and other clinicians—that might help grow patient volume and meet the healthcare needs of the community they serve.