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Health Care Marketing, Communications & Strategy Resources
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The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
AHA Associate Podcast Series, Ep. 63 | PatientPoint
In this episode, Kathleen Wessel, Vice President of Business Management and Operations at the AHA, is joined by Chris Martini, Chief Provider Officer of PatientPoint. The discussion focuses on the benefits of customized patient communication. By leveraging the strategies Chris Martini describes, hospitals and health systems can promote enhanced patient engagement, improved health outcomes and stronger financial stability.
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, digital marketing leaders from AdventHealth provide the blueprints, foundational assets and associated technologies that prepared the organization for leading through the pandemic, political climate and ever-changing consumer needs.
Navigating Response and Recovery with a Digital Front Door Platform | Recording
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care.
Strategies to Reach the Active and Passive Consumer | Recording
Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.
Building the Digital Front Door: The Mayo Experience
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
Strategies for Optimizing Digital Patient Access
Webinars
Today’s savvy consumers are increasingly using digital channels to access care. 51% of patients have scheduled an appointment online and 70% prefer a provider that offers digital reminders. What should a health system consider when engaging these patients? The panel will address digital strategies that can create a better consumer experience while helping improve patient access to quality care.
Imagine This! A New Generation of Patient Communications
Magazine & Journal Articles
As healthcare strategists, we can no longer focus most of our resources on simply growing inpatient volume. Instead, we need to broaden our focus to the entire healthcare experience for patients and their caregivers—from initial research and preparation, to appointment scheduling, to doctor and hospital visits, to rehabilitation, to post-care follow up.
How Healthcare Can 'Think Different'
Magazine & Journal Articles
Today, many people in the hospital industry are trying to "think different" about healthcare. How can we use technology to redesign the way people interact with caregivers, become more active, and manage their own health? The answer might come from the tech industry itself.
Creating a Healthier Brand Experience by Optimizing Digital Access to Care
Webinars
AMITA Health will share how they tackled self-scheduling challenges and created an access optimization strategy that enhanced their digital front doors and navigates patients to the right provider and care setting for online appointment scheduling.