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Navigating Response and Recovery with a Digital Front Door Platform | Recording
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care.
Strategies to Reach the Active and Passive Consumer | Recording
Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.
Strategies for Optimizing Digital Patient Access
Webinars
Today’s savvy consumers are increasingly using digital channels to access care. 51% of patients have scheduled an appointment online and 70% prefer a provider that offers digital reminders. What should a health system consider when engaging these patients? The panel will address digital strategies that can create a better consumer experience while helping improve patient access to quality care.
Creating a Healthier Brand Experience by Optimizing Digital Access to Care
Webinars
AMITA Health will share how they tackled self-scheduling challenges and created an access optimization strategy that enhanced their digital front doors and navigates patients to the right provider and care setting for online appointment scheduling.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
The Rule of Thirds: What to Post and When
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Health Care Marketing Plans, Communications and Market Research
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
SHSMD Member Meet Up: Getting Creative with Recruitment
Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “Getting Creative with Recruitment”.
Certificate Course: Social Media Strategies in Health Care
Learn how to create impactful health care content, build your brand on LinkedIn, and leverage doctor-led podcasts and influencer campaigns in SHSMD’s Social Media Strategies Certificate Course.