ASHRM Conference Social Media Toolkit

Content Ideas for Social Success

Strategize how you can build brand awareness and community engagement with consistent content and outreach. Here are our recommendations for raising awareness about your products, building relationships, and promoting your attendance at the conference:

Pre-Show

• Take a picture of your team behind-the-scenes prepping for the conference.
• Take a team photo or video introducing your staff at your booth.
• Create a photo or video teaser of a new product launch.
• Emphasize an unveiling by sharing a picture of the product wrapped up or under a covering.
• Snap a picture with the product or packaging peeping out of the corner.

At the Conference 

• Post a photo or a timelapse video of your booth setup.
• Create a behind-the-scenes video or Reel of your staff working the booth.
• Create a Reel that shows attendees interacting with your products. 
• Reveal teasers for new products.
• Highlight your products/product lines on display at your booth.

Post Conference

• Share photo and video highlights of your time at ASHRM 2025 Conference.
• Share photos of other attendees you met at your and during the conference.
• Show what you saw on the show floor when you were able to sneak away from your booth. 
• Share photos of your team/staff back in the office settling in after the show.