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44 Results Found
Health System-Owned Retail Clinics from Inception to Implementation (Advanced)
Presentation Resource
This session will discuss how FastCare partners with health systems and retailers to create affordable and convenient patient access to healthcare.
Telehealth as a Rural Business Development Strategy
Presentation Resource
This session discusses telehealth as a rural outreach business development strategy for hospitals and health systems, and demonstrates how the University of Mississippi Medical Center (UMMC) built and operates its successful Center for Telehealth.
Rapid Cycle Business Development (Advanced)
Presentation Resource
This presentation will focus on Hartford HealthCare's rapid-cycle approach to business development.
The Jackson Story: Planning and Marketing a Health Village
Presentation Resource
The Jackson Story is the account of a strategic initiative resulting in the development of Meridian Health Village at Jackson, a health/fitness/wellness center. This presentation focuses on the consumer-centric planning, implementation, and communications which were key to turning this concept into a reality for the local community.
Creating a Winning Ambulatory Strategy: Assess, Identify, Prioritize, and Take Action
Presentation Resource
This session will explore MUSC's experience and extrapolate key lessons for organizations with increasing responsibilities for ambulatory care.
Unique Experiences for Local Employers by Connecting Through Data Analytics and Lifestyle Demographics (Advanced)
Presentation Resource
Learn how, with a highly personalized strategy, Kish/Northwestern uses six strategic approaches to help develop stronger community connections, which have led to increased access to hospital services, use of preventive screenings without overuse, and greater awareness of the system brand as a trusted health resource and not just a place to go to when ill.
Becoming One: How a Merger Can Create Opportunities for Growth (Advanced)
Presentation Resource
LaVone Arthur discusses the successes and lessons learned from the Baylor Scott & White Health merger and integration, as well as opportunities creates as a result.
High Touch, High Tech: Aligning Internal Workflows and Systems for Referral Growth (Advanced)
Presentation Resource
Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring physician experience to drive national growth. The panelists will discuss how "Voice of the Customer" was leveraged to inform its access initiatives to deliver high-touch, technology-enabled, and streamlined service to its referring physicians.
Goin' Country? A Rural Market Penetration Strategy for Tertiary Hospital Business Development
Presentation Resource
The project manager and marketing partner will address physician engagement and partnering; building goodwill and engaging the community; lessons learned from an aggressive project timeline; and post-implementation results and ROI.
What Can Cheetos Teach Us About How To Make Better Decisions In This Age Of Consumerism?
Presentation Resource
How to apply Consumer Product Goods (CPG) tools and concepts to improve business development and planning as consumerism becomes more influential in healthcare decision-making. We will also discuss some of the necessary competencies and culture aspects needed to help you create a more data driven organization. Key takeaways will include few free tools to support your efforts.