Search Results
The default setting for search results displays All Content. If you prefer to see recent content only, please adjust the date filter.
Filter your results:
Types
Topics
382 Results Found
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, join members of Emory Healthcare’s Strategic Planning Office as they walk through how the annual planning process was adapted, challenges they faced, and lessons learned while quickly scaling existing resources and processes to match the growth of the system.
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, hear how a panel of marketing and communications leaders pivoted financially during the COVID-19 crisis, how they are reshaping (and justifying) their budgets, and how data has been used to help in budget planning.
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, learn how a hospital’s strategic communications staff used a crisis communications plan to team with marketing, university athletics, and the university’s philanthropic office to manage social and traditional media.
SHSMD Connections Bytes On Demand
This presentation from SHSMD Connections Bytes shares the why, what, and how of market segmentation based on an attitudinal-behavioral segmentation strategy for UNC Health.
How Piedmont Healthcare Enabled Online Booking Across Sites of Care
In this session from SHSMD Connections Bytes, learn how Piedmont Healthcare enabled online booking across sites and what they learned along the way about organizational buy-in, provider engagement, consumer behavior, and more.
Brand as Foundation Is Everything
This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as the health system rose from #4 to #1 in quality of care.
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, digital marketing leaders from AdventHealth provide the blueprints, foundational assets and associated technologies that prepared the organization for leading through the pandemic, political climate and ever-changing consumer needs.
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, speakers will share real life experiences and actionable advice for closing the gap between strategy and execution.
SHSMD Connections Bytes On Demand
This session from SHSMD Connections Bytes features new research illustrating the gulf between consumers and providers, insights on the potential long-term impacts of COVID-19, and proven strategies for how providers can close the gap.
Reputation + Location Data Management = A Healthy Holistic Marketing Approach
Presentation Resource
This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments to better engage patients.