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PMG Members

SHSMD Member Meet Up: Building Public Trust and Confidence

Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “Building Public Trust and Confidence”

SHSMD Member Meet Up: Defining and Prioritizing DEI Strategy & Communications Plans

Discuss how to address diversity, equity, and inclusion in your organization’s strategy and communications plans.

Health Care Strategy & Market Development Week

Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.

Leveraging AI in Health Care Marketing and Communication

Explore practical strategies and real-world workflows that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.

SHSMD Credential & Certificate Courses

Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.

HIPAA & Privacy Compliance for Health Care Marketers

Courses
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.

Certificate Course: Social Media Strategies in Health Care

Learn how to create impactful health care content, build your brand on LinkedIn, and leverage doctor-led podcasts and influencer campaigns in SHSMD’s Social Media Strategies Certificate Course.