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SHSMD Member Meet Up: The Future Needs You | Recording
Held Live: Monday, May 24, 2021 | 12:00-1:00pm CT
SHSMD Connections 2025 Virtual Conference
SHSMD Connections 2025 virtual conference is November 3-7, 2025.
Health Care Marketing’s Tipping Point: How Health Systems Will Win in 2026
Discover how to build a connected data foundation, use CRM as the hub for journeys and outcomes, and apply analytics and AI to prove ROI.
Why Digital Media is Your Secret Weapon to Bounce Back from Organic SEO Traffic Losses Due to ChatGPT and AI Overviews
AI and ChatGPT are reshaping search—learn how to adapt paid media, optimize campaigns, and stay HIPAA-compliant in 2025.
SHSMD Connections 2025
SHSMD Connections 2025 is coming to Dallas, TX! Join us October 12-14, 2025, for the premier event in health care marketing strategy.
The New Data Landscape in Health Care: Advanced Analytics for Health Care Strategists
This immersive credential series, led by distinguished faculty, delves into the advanced aspects of data analytics, data visualization, and strategic decision-making for health care strategists.
2025 AHA Leadership Summit
The 2025 AHA Leadership Summit, July 20-22, brings together senior health care executives, clinicians and experts in the field presenting innovative approaches for delivering better care and greater value, ensuring financial stability, addressing workforce challenges and improving the health care consumer experience through operational excellence, creative partnerships and redefined delivery models.
SHSMD 2025 Member Meet Up | Where Marketing Meets Operations: How to Leverage Automation & Analytics in Care Delivery
Connect with peers and explore the crucial intersection of marketing and operations within health care, specifically focusing on the optimization of care delivery.
SHSMD Webinar | Is It Time to Diversify? A Data-Driven Approach to Media Expansion & Investments
In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true incremental impact and marginal performance.
Orientation to Health Care 2025 ON DEMAND
In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.