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SHSMD Connections Bytes On Demand
This presentation from SHSMD Connections Bytes shares the why, what, and how of market segmentation based on an attitudinal-behavioral segmentation strategy for UNC Health.
How Piedmont Healthcare Enabled Online Booking Across Sites of Care
In this session from SHSMD Connections Bytes, learn how Piedmont Healthcare enabled online booking across sites and what they learned along the way about organizational buy-in, provider engagement, consumer behavior, and more.
SHSMD Connections Bytes On Demand
This session from SHSMD Connections Bytes features new research illustrating the gulf between consumers and providers, insights on the potential long-term impacts of COVID-19, and proven strategies for how providers can close the gap.
Closing the Gap Between Your Brand Promise and the Reality of the Patient Experience
Presentation Resource
In this session you will hear how Holy Redeemer Hospital and other healthcare organizations have implemented the principles of "experience design"to enhance patient care and deliver on their brand promise.
Understanding with Your Heart: Connecting First-Hand Testimony with Data to Improve the Patient Experience
Presentation Resource
Using an interactive approach, participants in this session will view first-hand patient experiences with information about setting up the interviews, questions to be asked, and approaches to foster rich dialogue.
Telehealth as a Rural Business Development Strategy
Presentation Resource
This session discusses telehealth as a rural outreach business development strategy for hospitals and health systems, and demonstrates how the University of Mississippi Medical Center (UMMC) built and operates its successful Center for Telehealth.
Connecting the Dots: A Four-Step Model for Full-Circle Patient Engagement
Presentation Resource
The session will outline the measured results of a full-circle patient engagement strategy — from growing an activated consumer database to improved patient retention.
Designing for the Healthcare Consumer Landscape: New Models and Tools (Advanced)
Presentation Resource
Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.
Improving Consumer Experience: Lessons from Other Industries (Advanced)
Presentation Resource
Learn the latest forces catalyzing healthcare consumerism, best practices for developing consumer insights, strategies utilized by companies such as Best Buy, Crayola, and Walgreens, and how such techniques apply to healthcare.
Using Advanced Analytics to Drive Your Patient Experience (Advanced)
Presentation Resource
Learn how Community Health Network (CHNw), a leading Midwest health system, used an analytical technique called MaxDiff (maximum-difference or best-worst scaling) to leverage insight from consumer research, enabling healthcare strategists to prioritize which functional, communications, and human resource development actions would have the greatest impact.