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The Right Fit
Magazine & Journal Articles
Several years ago, the Betty Ford Center for chemical dependency and recovery merged with Hazelden, a provider of drug and alcohol addiction treatment, to create the Hazelden Betty Ford Foundation, the largest nonprofit of its kind in the nation. Here is an inside look at some of the key decisions and processes involved in this challenging initiative and eight key takeaways to inform your rebranding efforts.
Employer Engagement as a Consumer Acquisition Strategy
Magazine & Journal Articles
Ask the executive team at any of the 5,200 hospitals in the United States and they will likely tell you that local demographics, competition, and payer mix make them "different from the rest."
How to acquire more than 2,000 primary care patients in one year
Magazine & Journal Articles
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine providers. Read more about their recruitment campaign in this article.
Fast-Tracking Business Development in an Evolving Healthcare Landscape
Magazine & Journal Articles
Imagine trying to manage strategic planning for a health system that has doubled in size in recent years, but lacks standardized business development processes to maximize growth opportunities. Then, imagine an extremely competitive consumer marketplace where two members of that same network are advertising for the same service in the same newspaper (or on dueling billboards) with no mention of the health system.
Increasing Ambulatory Care Volume with a Service Line Development Strategy
Magazine & Journal Articles
In today's increasingly vertically, horizontally, and virtually integrated healthcare landscape, a service line focus on core diseases and conditions can be an effective strategy for managing patient care and boosting market share. But while clinical service lines - from cardiology to orthopedics to neurosciences - have gained considerable traction elsewhere in healthcare, they are much less common in children's hospitals. This is unfortunate because, like other health systems, children's hospitals are increasingly focused on providing care outside the hospital itself.
Using Quality, Financial, and Market Metrics to Identify Potential Partners
Magazine & Journal Articles
Learn how Lafayette General Health developed and deployed a partnership ranking decision tool to support its long-range strategic business objectives.