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Providence Health System collaborates to provide comprehensive home health services
Providence Health System has partnered with home-based care provider Compassus to offer home health, hospice, community-based palliative care, and private-duty caregiving services to patients across the country.
Health Care Marketing, Communications & Strategy Resources
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The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Residency reborn: the bold move that kept care alive in Delaware County
When Crozer Health announced its bankruptcy and impending shutdown, Penn Medicine Chester County Hospital stepped in to adopt the residency program, allowing the residents to stay together and continue serving the same communities.
Oklahoma State University Medical Center celebrates Veterans Day with transfer of ownership of a new VA hospital
In Tulsa, Okla., federal, state and local lawmakers, leaders, stakeholders and supporters celebrated Veterans Day with the transfer of ownership of the new James Mountain Inhofe VA Medical Center.
The Right Fit
Magazine & Journal Articles
Several years ago, the Betty Ford Center for chemical dependency and recovery merged with Hazelden, a provider of drug and alcohol addiction treatment, to create the Hazelden Betty Ford Foundation, the largest nonprofit of its kind in the nation. Here is an inside look at some of the key decisions and processes involved in this challenging initiative and eight key takeaways to inform your rebranding efforts.
Employer Engagement as a Consumer Acquisition Strategy
Magazine & Journal Articles
Ask the executive team at any of the 5,200 hospitals in the United States and they will likely tell you that local demographics, competition, and payer mix make them "different from the rest."
How to acquire more than 2,000 primary care patients in one year
Magazine & Journal Articles
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine providers. Read more about their recruitment campaign in this article.
Right-Sizing Emergency Care Amid Healthcare Reform
Magazine & Journal Articles
The emergency department (ED) is often considered to be the hospital's "front door." For this reason, healthcare strategists have historically focused their attention—and marketing dollars—on driving ED volume, which subsequently drives inpatient admissions, surgical procedures, diagnostic testing, contribution margin, and net revenue.
Stop 'Leakage' in Physician Referrals
Magazine & Journal Articles
"Leakage" is a buzzword today, especially for physician relations professionals and healthcare strategists as they prepare for the future of network referral management. Simply defined, leakage is what happens when primary care physicians send their patients to out-of-system providers rather than to those within your organization's network.
The Strategist's Guide to Retail Health
Magazine & Journal Articles
A retail health initiative calls for careful planning. Here are five keys to a successful retail strategy.