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PMG Members

SHSMD Member Meet Up: Getting Creative with Recruitment

Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “Getting Creative with Recruitment”.
PMG Members

SHSMD Member Meet Up: What Keeps You Up at Night? | Recording

SHSMD members joined their peers across the country to discuss key topics and issues, and solve problems together. The topic of SHSMD’s inaugural Member Meet-up was “What Keeps You Up at Night?" View the full recording here.

Health Care Marketing’s Tipping Point: How Health Systems Will Win in 2026

Discover how to build a connected data foundation, use CRM as the hub for journeys and outcomes, and apply analytics and AI to prove ROI.

Health Care Strategy & Market Development Week

Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.

Leveraging AI in Health Care Marketing and Communication

Explore practical strategies and real-world workflows that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.

SHSMD Credential & Certificate Courses

Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.

Why Digital Media is Your Secret Weapon to Bounce Back from Organic SEO Traffic Losses Due to ChatGPT and AI Overviews

AI and ChatGPT are reshaping search—learn how to adapt paid media, optimize campaigns, and stay HIPAA-compliant in 2025.