Applying the SCARF Communication Model to Encourage and Create Change Post Culture of Safety Survey
ASHRM On-Demand Webinar
Speaker: Joann Wortham
In this presentation, the speaker will share a scientifically sound, successful communication methodology (SCARF) that can be used to work with leadership, management and staff to encourage and create change post survey.
Is your organization receiving optimal benefits from administering your culture of safety survey? With the Joint Commission's mandate that a culture of safety survey be conducted, there is also a requirement that organizations show that survey results are used to drive process improvement and positive cultural change. Often, culture of safety survey results, especially low scores, are presented in a way that inhibits corrective action and subsequent change by activating a "threat response" in those receiving the information. A fight or flight dynamic ensues, prompting critical change agents like managers and informal leaders to either resist change or disconnect from responsibility. In this presentation, the speaker will share a scientifically sound, successful communication methodology (SCARF) that can be used to work with leadership, management and staff to encourage and create change post survey. Valuable lessons learned from over 15 years of experience consulting for various types of healthcare organizations regarding survey administration, debriefing results and action planning will be discussed.
- • Administer a culture of safety survey using SCARF communication strategies
- • Apply the SCARF communication model to sharing and debriefing culture of safety survey results
- • Execute local action plans and monitor outcomes using SCARF-based strategies
For questions regarding this webinar, contact ASHRMEd@aha.org
Joann Wortham has been a nurse for 26 years, with the last 13 years of her career being dedicated to healthcare risk management and patient safety. In her current role at UCLA Health System, Ms. Wortham provides guidance on challenges associated with risk mitigation, patient safety, and quality improvement. She considers assisting organizations with a mindful culture of safety survey administration and innovative debriefing strategies to be one of the most important contributions of her practice. She presented at ASHRM in 2019 and, thereafter, has continued to speak on the national stage about culture and inclusiveness. Most recently, Ms. Wortham provided consultation to Yale Health along with Dr. Allan Frankel, a renowned culture of safety expert, researcher, and IHI faculty member.