Prescribing Practices: Eliminating Vendor Visits & Samples in the Outpatient Setting

Thursday, February 15
1 - 2 p.m. (CT)
2 - 3 p.m. (ET)
Noon - 1 p.m. (MT)
11 a.m. - Noon (PT)

In spite of the recommendations of professional associations and enactment of Sunshine Laws, the practice of industry gift-giving continues. The risk manager is in a unique position to instigate change, and should work with the medical staff to ensure that industry-physician relationships are both ethical and legal. Gifts, including branded office supplies and sample medications, should not be accepted, and pharmaceutical vendors should not be allowed to personally deliver marketing information to physicians or staff. Elimination of samples is the most difficult practice to stop, however, the savvy risk manager can work with staff to promote patient safety and reduce patient costs.

  • Define the scope of the problem-pharmaceutical marketing and influence on prescribing practices
  • Identify barriers faced by the risk manager in affecting current practice
  • Develop a plan to overcome barriers


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ASHRM Members $99 $79
Nonmembers $99


Guest Speakers

Lynne Marie EvansLynne Marie Evans RN, MSN, CPHRM
Senior Risk and Patient Safety Consultant
UMIA Insurance

  • Bio
    Lynne Marie Evans, RN, MSN, CPHRM, has been a risk manager for the past 19 years, with extensive experience in ambulatory risk services and hospital systems risk management. She has an MS in Nursing and Health Systems Leadership from Gonzaga University, and is currently enrolled in the Masters in Medical Bioethics program at Creighton University. In her current role as a Senior Risk and Patient Safety Consultant for UMIA, she helps her clients benefit from the company’s in-depth research of malpractice claims and emphasis on client education. Lynne serves as a member of ASHRM’s Ethics Committee, and as a board member for the Montana Society for Healthcare Risk Management. In addition to patient safety and risk management, her areas of expertise include bioethics, health systems leadership, and mentoring new risk managers.


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This program is approved for a total of 1.0 contact hour of Continuing Education Credit toward fulfillment of the requirements of ASHRM designations of FASHRM (Fellow) and DFASHRM (Distinguished Fellow), and toward CPHRM renewal.

American Nurses Credentialing Center (CNE)
American Society for Healthcare Risk Management is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation. This CNE activity is being offered for 1.0 contact hour. Contact Grecelda Buchanan at 312-422-3984 for more information. The planning committee and speakers have no conflict of interest to disclose.

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